PT Cakrawala Agri Utama
Branding | Company | Jakarta Indonesia
Cakrawala Agri Utama is a local and international trading company in the agribusiness industry sector that focuses on coconut commodity products and their derivatives. The products that Cakrawala Agri Utama sells include various types of copra and coconut oil to meet the needs of various clients in processing these materials.
Creafe Challenge
Previously, PT Cakrawala Agri Utama already had a brand identity that focused on selling various spices. However, as the company development process in the commodity sector progressed, PT Cakrawala Agri Utama decided to rebrand its identity due to changes in the types of products it would sell. Therefore, Creafe helped the company provide a suitable rebranding for PT Cakrawala Agri Utama which focuses on selling derivative coconut products.
Brand Identity
In the rebranding process of PT Cakrawala Agri Utama, Creafe provided branding for the commodity company in the form of a brand identity that adapted to the vision, mission and positioning conveyed by PT. Cakrawala Agri Utama, where the company's goal is to operate as a company that will benefit B2B consumers and impact B2C consumers through products produced from natural resources in Indonesia. Therefore, we provide a concept and tagline that provides an implicit but very meaningful message for the welfare of various parties through its products.
Visual Identity
Creafe provides a visual identity for Cakrawala Agri Utama that adapts to the type of company related to nature and agriculture. Through the products it markets, Creafe provides a color that can communicate to clients who need a product produced from natural resources such as the coconut derivatives that are sold by the company. Apart from providing a positive and relevant message, Creafe also provided a simple and minimalist logo concept according to PT Cakrawala Agri Utama's request. With the visual identity presented, Creafe created a brand guideline concept as an identity that can be channeled into various media. That way, PT Cakrawala Agri Utama can communicate to clients through the visual identity that have been prepared.